Sporting Gun, one of the UK’s leading shooting publications, has undergone a major redesign aimed at enhancing the reading experience for game and clay shooters. Established in 1978, the magazine has long been a trusted source of insight, advice, and expert opinion, and this latest evolution ensures it remains at the forefront of the industry.
Since joining Time Well Spent in [YEAR], the team behind Sporting Gun has engaged closely with its audience, conducting an in-depth reader survey to understand what matters most to subscribers. The result is a modernised design that retains all the favourite contributors while delivering a refreshed, visually engaging layout that meets the needs of today’s shooters.
With the largest subscriber base of any shooting magazine in the UK, Sporting Gun remains committed to delivering top-tier content tailored to its community.
Paul Austin, editor, told Gun Trade Insider: “The new look Sporting Gun (SG) certainly enjoys a much more dynamic modern design but at its core it’s still delivers the same expert insights, gear reviews and in depth features our readers have always relied on.”
The redesign reaffirms Sporting Gun’s position as an industry leader, offering a fresh perspective while preserving the heritage and expertise that have made it an essential read for British shooters for more than four decades.
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You can read the full April 2025 issue below:
