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form stocks rifle and scope

True to form

Peter McGregor, founder of Form Rifle Stocks, shares insights into his Exeter-based company’s journey, innovative designs, and how they’ve become a top choice for airgun and rifle shooters across the UK.

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leah smith and helen examining a gun

Behind the counter: Rural sports

Demi Leah Smith shares the growth journey of Rural Sports in Llanfyllin, highlighting how embracing online sales, strategic brand selection, and customer-focused service built their thriving family-run firearms business.

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jonny carter aiming a rifle

Gear guide: Upselling in the gun trade

Jonny Carter shares practical insights on ethical upselling in gun shops—highlighting how thoughtful product suggestions, better quality options, and convenient accessories can enhance customer satisfaction and increase profits sustainably.

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