Chris Lamb of The Country Sports Shop reflects on the challenges of running a firearms business post-Plymouth tragedy, adapting to changing markets, and why diversifying into BBQ gear was a lifesaver.
Insider Info
Peak sales seasons can be hectic, but with the right planning, UK firearms retailers can boost sales, keep customers happy, and make the most of hunting season and the Christmas rush.
Edgar Brothers has partnered with Tactacam, bringing the best-selling Reveal 2.0 cellular trail camera to the UK and offering retailers new opportunities in wildlife imaging and security technology.
Peter McGregor, founder of Form Rifle Stocks, shares insights into his Exeter-based company’s journey, innovative designs, and how they’ve become a top choice for airgun and rifle shooters across the UK.
Explore the latest global industry developments, including major contracts, strategic partnerships, and events shaping the international firearms market.
Demi Leah Smith shares the growth journey of Rural Sports in Llanfyllin, highlighting how embracing online sales, strategic brand selection, and customer-focused service built their thriving family-run firearms business.
Jonny Carter shares practical insights on ethical upselling in gun shops—highlighting how thoughtful product suggestions, better quality options, and convenient accessories can enhance customer satisfaction and increase profits sustainably.
SEO helps your firearms business rank higher in Google searches, boosting traffic and customer engagement. Here’s how to outperform competitors without costly advertising.
Award-winning game chef Jose Souto discusses sustainable shooting, game harvesting, and why Eley Hawk’s innovative, lead-free cartridges align perfectly with today’s growing ‘field-to-fork’ movement among UK shooters.
After-sales care is essential for UK firearms dealers to build customer loyalty. Discover practical strategies, personalised services, and tech tools to ensure customers stay satisfied long after the initial sale.


