Highland Outdoors has announced the relaunch of US-based Allen Products and the introduction of Breakthrough Clean Technologies to the UK market.
Allen Products, known for its reliable and affordable accessories, has been a staple in the shooting community for over 50 years. After a brief hiatus, Highland Outdoors is thrilled to welcome Allen back into its portfolio of brands.
From cases to camo, cleaning kits to cutlery, Allen Products have consistently provided global shooters with high-quality gear. The decision to reintroduce Allen Products stems from their longstanding reputation for excellence and the demand from the shooting community. Highland Outdoors aims to provide retailers and shooters with trusted and dependable products that enhance their product range and shooting experience.
Breakthrough Clean Technologies, a brand owned by Allen Products, will now be available in the UK for the first time through Highland Outdoors.
Breakthrough Clean Technologies is a US manufacturer, producing a market-leading gun cleaning product range that offers odourless, non-carcinogenic products safe for both users and equipment.
These products eliminate more contaminants than most leading gun cleaners and provide superior protection with their lubricants. Capable of withstanding extreme temperatures, Breakthrough lubricants minimise the frequency of required applications and ensure safe use on any firearm surface, including wood, polymer, stainless steel, nickel, blued, Cerakote and hydroprinting.
Breakthrough products are 100 per cent synthetic, have no shelf life and will not gum up or freeze in extreme temperatures. All solvents and lubricants are proudly made in the USA, are biodegradable and are HAZMAT CA Prop 65 exempt. The user-safe formulation of Breakthrough products allows for hassle-free storage and shipping. Highland Outdoors looks forward to servicing the UK and Irish trade requirements without the usual headaches surrounding the delivery of controlled substances.
When asked about the motivation for bringing back Allen Products, Oliver Betts, marketing at Highland Outdoors, exclusively told Gun Trade Insider: “As a historic trade favourite with an extensive range, there remains a gap in the marketplace for quality accessories offering retailers excellent margins. We plan to fill the gap left by Allen’s short absence in the UK gun trade with a wide range of best-selling products.”
Betts assured that the new Allen Products and Breakthrough Clean Technologies range would uphold the highest standards of quality and support. He emphasised the superior attributes of the Breakthrough range: “Breakthrough offers excellent shelf appeal, with eye-catching branding and innovative products. All products are odourless, non-toxic (REACH compliant), non-hazardous, and non-staining, making them safe to use and simple to ship.”
He further elaborated on the efficacy of Breakthrough solvents, stating, “Breakthrough solvents eliminate more contaminants than most leading gun cleaners and, being pH neutral, they are safe on all finishes and materials. All proudly made in the USA.”
This commitment to quality ensures that retailers can confidently offer these products to their customers, knowing they meet stringent safety and performance standards.
Highland Outdoors is also focusing on robust in-store promotions and incentives to support retailers. Betts detailed the upcoming initiatives: “Retailers can expect excellent in-store awareness from a variety of displays, from retail grid walls to mats and countertop impulse buy displays. These offer retailers’ multiple choices on how the range looks in-store, supported by Highland Outdoors advertising and awareness across multiple platforms and competitive trade promotions.”
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