John Rothery Wholesale, a key distributor in the UK’s firearms market, has announced a series of significant updates and enhancements across its range of renowned brands.
Parker-Hale’s elegant packaging redesign
Leading the charge in this wave of updates is Parker-Hale, a historic brand known for its precision and craftsmanship. The company has introduced a modernised packaging design for its classic 4B2 roll, featuring a striking red and white colour scheme that highlights the brand’s robustness and elegance. This new packaging aligns with current consumer preferences and branding trends, enhancing product visibility and appeal on retail shelves. As always, Parker-Hale’s updates maintain the exacting standards of quality and attention to detail that the brand is known for.
Bisley advances eco-conscious packaging
Bisley Country Products continues its commitment to environmental stewardship by expanding its line of eco-friendly packaging. The latest addition includes the SO4 Shotgun Cleaning Kit, which will now be housed in packaging made entirely in the UK. This move supports local manufacturing and reduces carbon emissions associated with international transport. Bisley’s new packaging features a refined green design that reflects the quality and heritage of the brand while aligning with the growing consumer demand for
sustainable products.
The launch of the “Smoke Wagon” from Umarex
Adding to its impressive portfolio, John Rothery Wholesale has successfully launched the Colt SAA Smoke Wagon revolver from Umarex, a meticulously crafted nod to the Wild West era. This collector’s item has proven immensely popular, selling out its initial orders promptly after release. The revolver features nickel plating with gold-coloured accents and a grip designed to mimic ivory, embedded with a poker coin, enhancing its aesthetic and collectible value. Suitable for both display and shooting activities, the Smoke Wagon combines historical allure with
functional excellence.
As well as the Colt SAA Smoke Wagon revolver, Umarex has a host of new, exciting products to look at through 2024:
Colt 1911 Classic & Legends 1911 Vintage
Umarex’s tribute to the Colt 1911, a seminal duty pistol renowned for its historical significance and robust design, is embodied in two new models: the Colt 1911 Classic and the Legends 1911 Vintage. Both pistols are characterised by their full-metal construction and the authentic look of oiled walnut wood grips with traditional diamond checkering. These features not only respect the original aesthetics but also ensure a genuine handling experience.
Glock series expansion
The Glock series sees an exciting expansion with the introduction of the Glock 17 Gen5 MOS, Glock 19 Gen4 MOS, and the Glock 17 Gen5 available in three colours. These models are equipped with Modular Optic Systems (MOS) and feature realistic blowback action. They also include automatic trigger safeties, catering to a broad spectrum of preferences and operational requirements, ensuring that each model meets the lofty standards expected by Glock enthusiasts.
Smith & Wesson 629 variants
The legendary .44 Magnum revolver is celebrated through the Smith & Wesson 629 Competitor 6” and “Trust Me” editions. These variants boast full metal construction, adjustable rear sights, and distinctive design elements, such as ivory-style handle scales. The inclusion of integrated piercing tools adds a practical edge to their striking appearance.
UX Iconix
The UX Iconix represents Umarex’s foray into the entry-level PCP (Pre-Charged Pneumatic) rifle market. It features an integrated steel PCP tank and an ergonomic polymer stock, designed to be accessible without compromising performance. The UX Iconix is positioned as an ideal choice for both novice and seasoned shooters looking for a reliable yet affordable PCP rifle.
Marlin Lever Action
Embracing the classic Marlin design, this new spring-operated under lever action rifle merges traditional aesthetics with modern functionality. It features an easy-to-fill reservoir for steel BBs and an adjustable rear sight, capturing the essence of the iconic Marlin design while ensuring it meets contemporary performance standards.
Commitment to innovation and quality
These updates from John Rothery Wholesale shows the Hampshire-based company’s ongoing commitment to innovation, quality, and environmental responsibility. By continuously enhancing its product offerings and embracing modern trends, John Rothery ensures that it remains at the forefront of the industry, providing retailers with products that meet the highest standards that the trade demands.
John Rothery Wholesale remains dedicated to enriching its brand portfolio and ensuring that each brand’s legacy and market presence continue to grow and resonate within the industry. For further information about these updates or to explore the extensive range of products, interested parties are encouraged to contact John Rothery Wholesale via the below channels.
023 9224 5350
salesinfo@bisley-uk.com
www.bisley-uk.com