Viking Arms has been appointed as the new UK distributor for ASE Utra sound moderators, with the company’s Sporting Division taking over responsibility from Jackson Rifles after 25 years.
The move sees Viking Arms entrusted to market ASE Utra products across the UK shooting trade, strengthening availability and support for retailers.
Sam Macarthur, managing director & group director at Viking Arms, said:
“I am delighted that our team has been selected to take care of this brand for UK target shooters and hunters. ASE Utra’s engineering and reliability are second to none, and we’re committed to supporting retailers with strong availability, trade support and after-sales.”
Andy Norris, head of sporting sales at Viking Arms, added:
“ASE Utra has earned its reputation through performance in the field. We look forward to the next 25 years and beyond, backing dealers with consistent stock, knowledgeable technical support, and demo opportunities to help customers choose the right moderator.”
Viking Arms has also acknowledged the long-standing contribution of Jackson Rifles in developing the ASE Utra brand within the UK trade.
ASE Utra sound moderator highlights
- Compact, lightweight, and extremely durable designs, produced with advanced materials and modern CNC manufacturing
- Proven performance for hunters and sport shooters in demanding conditions
- Backed by continuous research, development, and patented designs
Trade enquiries
Viking Arms – Sporting Division
T: 01423 780810
E: sales@vikingarms.com
About ASE Utra
Founded in 1994, ASE Utra Oy is one of the world’s largest manufacturers of sound moderators, producing over 10,000 units annually. Its products are widely recognised for durability, reliability and a strong size-to-performance ratio, serving hunting, sport shooting, law enforcement and military markets worldwide.
About Viking Arms – Sporting Division
Viking Arms supplies premium shooting and hunting brands to the UK trade, offering retailers consistent stock, merchandising support, training and after-sales service.