Highlander Group, the esteemed Scottish company renowned for its performance clothing, has announced the recruitment of two highly experienced industry professionals, Angus Lochtie and John Blundell. These strategic hires come as the company prepares to launch its significant new spring/summer 2025 equipment ranges.
Angus Lochtie, who joins Highlander after an impressive 17-year tenure at Oase, and John Blundell, with his recent eight-year stint at Terra Nova and prior experience at Trekmates, will spearhead the presentation of both Highlander and New Heights ranges. Their combined expertise is expected to resonate with a wide array of outdoor businesses, ensuring that the new products appeal to a broad
customer base.
Ken Reeve, managing director of Highlander Group, expressed his enthusiasm about the new appointments: “We are hugely excited to welcome such a high calibre of industry professionals into our outdoor business. Between them, they have over 60 years of knowledge and experience in the industry. We expect that they will make a huge contribution to our continued development. They will be key in enabling us to deliver both our Affordable Performance ranges at Highlander and taking New Heights Active Brand Distribution’s already impressive growth to new levels.”
The recruitment of Lochtie and Blundell is set to accelerate Highlander Group’s growth, reinforcing its market position. Their combined expertise will be instrumental in driving innovation, enhancing market penetration, and strengthening customer engagement.
Additionally, Alan Bradshaw will focus on developing the rapidly growing Highlander Forces and STOIRM brands, which are key tactical collections within the Highlander Group portfolio.
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