Holland & Holland and James Purdey & Sons have each been honoured with a Royal Warrant from His Majesty King Charles III, affirming their positions as leaders in the gunmaking industry. This prestigious recognition highlights their commitment to exceptional quality
and service.
For Holland & Holland, the Royal Warrant enhances its esteemed status as a Royal gunmaker, a nod to its longstanding ties with British and international royalty. “It is integral to the very fabric of our company,” stated Mike Jones, head of marketing at Holland & Holland spokesperson. The company continues to innovate, particularly focusing on sustainability, reducing environmental impacts and supporting domestic suppliers with locally sourced materials. “Being recognised by His Majesty King Charles III is an immense source of pride for everyone involved,” Mike added.
James Purdey & Sons also cherish a rich history of Royal endorsements, stretching back over numerous monarchs. “We are incredibly proud of our unbroken run of Royal Warrants, a testament to our relentless pursuit of quality and innovation,” said CEO & chairman Dan Jago. Purdey was among the initial companies to receive a warrant from King Charles III, distinguishing itself in both domestic and international markets. “Our customers value the prestige that comes with a Royal Warrant,” Dan continued, highlighting its impact beyond tradition to signify ongoing evolution in
their craftsmanship.
“I regard it as the highest form of endorsement a company can receive.” He noted, “A Royal Warrant isn’t just a mark of quality; it signifies a commitment to innovation. While some may view it as a nod to tradition, it truly emphasises our focus on innovation and continual evolution.”
Both companies view the Royal Warrant as a catalyst for future strategies and market outreach. For Holland & Holland and Purdey, this accolade is more than an honour—it propels them forward, reinforcing their dedication to excellence and securing their leadership in the luxury gunmaking market. As they continue to meet the high standards associated with the Royal Warrant, their legacy and influence in the industry are set to grow even further..”